Following successful sales results in 2015, BMW Sales Director Richard Hudson was looking for a fresh impact for the 2016 Annual Sales Conference in Liverpool. With over 400 key representatives attending, this needed to be an inspiring and engaging event for the delegates. Sporting Edge were approached to design and deliver a bespoke solution which not only captured the imagination of the sales teams but also equipped the audience with practical tools and techniques that they could share with their own regional teams.
Following UK MD Graeme Greive’s welcome address, Jeremy Snape delivered a powerful keynote speech entitled ‘The Winning Mindset’ which illustrated how the world’s best sports performers develop ambitious goals and then focus on delivering them. With a blend of personal insight, theory and video content from Sporting Edge’s exclusive Performance Zone library, the feedback from the event was excellent.
In addition to the keynote speech Michael Caulfield and Jeremy delivered 2 x 60 minute “break out” sessions which allowed greater interaction and discussion on how to develop a high performance culture in business.
Digital Content and Cascade
Like many executives, BMW’s sales network manage multiple priorities and timelines so the time they have available to invest in formal learning is limited. Sporting Edge’s Digital Performance Zone was the perfect way for the leaders to cascade the inspirational thinking from the conference events back into their own businesses. With personal access to over 300 video insights, the executives were able to share the video insights and activities with their teams which maintained the momentum for an extended period.
“We've worked with Sporting Edge for several years now at BMW. We've seen a positive shift in mindset and results.”
Richard Hudson, Sales Director BMW Group UK
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