Case Study: RBS

The Challenge

RBS understands the need to invest in its people as part of the ‘Helpful Banking’ strategy which aims to improve customer satisfaction by enhancing employee engagement. In order to implement this strategy, RBS needed a platform to help leaders improve their leadership skills and then cascade practical skills to their teams.

The Solution

Sporting Edge staged four quarterly conferences with 120 key managers across the retail telephony division. These high impact workshops were specifically designed around key drivers of engagement blending in house surveys and Sporting Edge’s proprietary performance psychology content.
Key pillars of the messaging were:

  • Mental Toughness – leaders delivering great results under pressure
  • Resilience and Wellbeing -how to maintain focus and sustainable energy
  • Engagement and Motivation – the real science of what motivates people
  • High Performing Teams – practical tools for raising team performance

These workshops were preceded by an away day with the senior management team along with a 1-1 executive coaching programme. Following the large conferences, the content was ‘thinly sliced’ and cascaded to over 600 of the front line sales operators in 6 different regional offices. This allowed the sales staff to engage with the content while rotating in 1 hour sessions. This tailored approach successfully ensured that the same language, models and messaging was shared through the complete business vertical in a short space of time.

"Sporting Edge has been supporting our Management Team in RBS for over three years, and has had a tremendous impact. Their ability to inspire and coach both at an individual level and when working with larger groups is creative, dynamic, and always very thought provoking. I would recommend their 2012 High Performance Series to anyone looking to make a difference for their team or business performance."

Jason Wright - Senior Manager Telephone Banking, RBS