SPORTING EDGE

Case Study: Sky

The Challenge

Sky is at the cutting edge of broadcasting and is constantly on the lookout for innovative ideas to enhance its performance. Sporting Edge was approached to conduct a keynote Q+A with England cricket coach Andy Flower as a part of their senior leadership conference.

The Solution

Sporting Edge met with the various stake holders at Sky including HR, Communications and Leadership Development to devise the highest impact session.

Key organisational messages were targeted and an interview script was developed to explore the links between the culture at Sky and the number 1 ranked England Cricket Team.

Jeremy Snape conducted the interview with Andy and struck a powerful blend between leadership theory and proven practical interventions. The senior delegates took full advantage of the opportunity to ask Andy and Jeremy questions. Jeremy was again able to weave these messages back to the organisational objectives.

"The conference was a great success and the insights from our sporting thought leaders not only engaged our senior management but provided great parallels for developing high performance at Sky."

Jo Curtis - Leadership Development, Sky

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