Digital Coaching Programmes

The Winning Mindset

Five-minutes a day of winning mindset insights

Are you ready to raise your game?

What could you achieve if you had the mindset of an elite athlete and the backing of the world's best coaches?

The Winning Mindset Programme has been developed as a quick and flexible online coaching programme containing five-minute exclusive video insights, curated by leading performance expert Jeremy Snape. The programme is designed to make you more confident and more effective in your thinking. Whether you're in business or sport, it's the ultimate performance hack to kick-off 2017 with a competitive edge. 

Programme Summary

Time spent per day:  Five-minutes

Duration: 30 Days

Programme Start Date: 12 June 2017
Programme Type: Digital

Your Personal Mentor and Coach

The Winning Mindset programme is brought to you by one of the world’s leading names in performance psychology. From Premier League Football and South African Cricket to the corporate arena, Jeremy's expertise is a driving force behind some of the world's most successful teams and businesses.

"I'm really excited about sharing the inspirational insights from these proven champions to help you achieve your goals. You'll discover new strategies for breaking out of your comfort zone, becoming more productive and thriving under pressure."


Watch Jeremy's 2-Minute Programme Intro

Meet the Game-Changers

Every ambitious executive, entrepreneur and sports coach wants to cut through the theory to find new ways to improve their performance. These powerful videos from the likes of Shane Warne, Mo Farah, Boris Becker and Dame Sarah Storey will change the way you think and behave. 

Boris BeckerBoris Becker
Tennis Champion & Coach
Matthew Pinsent Mathew Pinsent
Olympic Rowing Champion
Eni Aluko Eni Aluko
Chelsea & England Footballer
Garreth Southgate Garreth Southgate
England Football Manager
Sir Dave Brailsford Sir Dave Brailsford
General Manager, Team Sky
Victoria Marr Victoria Marr
Former Principal Ballerina, Royal Ballet
Mo Farah Sir Mo Farah
Multiple Olympic Gold Medalist, Running
Amy Williams Amy Williams
Winter Olympic Gold Medalist, Skeleton
Ade Adepitan Ade Adepitan MBE
Paralympic Medalist, Wheelchair Basketball
Annabel Croft Annabel Croft
TV Presenter & Former Tennis Pro
Paul McGinley Paul McGinley
Ryder Cup Winning Golf Captain
Shane Warne Shane Warne
Former Professional Cricket Player
Tara Swart Dr Tara Swart
Neuroscience & Leadership Coach
Nasser Husain Nasser Hussain
Former England Cricket Captain
Anna Richards Anna Richards
Former New Zealand Rugby Union Player, now Coach
Lucy Giles Lieutenant Colonel Lucy Giles
Royal Military Academy Sandhurst
James Wallman James Wallman
Futurist & Author
Sheelagh Mcnamara Sheelagh Mcnamara
Voice, Speech and Presentation Coach, RADA
Sir AP McCoy Sir AP McCoy OBE
Former Champion Jockey
Baroness Sue Campbell Baroness Sue Campbell CBE
Head of Women's Football
+ more winning insights
HIP programme

Programme Structure

The programme is built to fit around your busy schedule. It includes a daily five-minute high impact coaching video and access to our Digital Coaching Centre and gives you the flexibility to draw on practical tips, whitepapers and more structured learning activities at your own pace.

There are also live webinars with Jeremy Snape, weekly coaching reviews, diagnostics and 'how to' guides. Time is not a barrier — you can even turn your daily commute into learning time with world-class content direct to your phone.

High Performance Programme Timeline

How does it work and what's included?

Set-up & Diagnostic

We start the programme with a survey to check your strengths and illustrate the programme themes.

Kick-off Webinar 

Join Jeremy and the rest of January’s cohort on a live webinar to discuss some of the key content themes, learn how to get the most out of the programme on and ask any burning questions.

Five-Minute Daily Insights

Each weekday you’ll receive a high performance insight from the Digital Coaching Centre direct to your phone with links to tips and techniques.

Weekly Coaching Review

Every weekend, Jeremy will review the week’s content and share some up-to-date stories from the world of high performance.


The Digital Coaching Centre gives you access to hundreds of fresh ideas, quick lists and 'how to' guides to apply straight away in your personal and professional goals.

Round-up Webinar & Review

Once the 30 days of high performance strategies are complete, join Jeremy for the programme review and to share your success stories.

Digital Coaching Centre

To really embed these high performance strategies in achieving your goals we are offering you continued access to the programme content for a further 30 days after the course round up.

High Performance Habits

After completing the course, you’ll have developed new habits and thinking strategies that will help you apply your new "Winning Mindset".

Key Benefits + Learning Outcomes

The five-minute a day Winning Mindset Programme takes you inside the mind of champions and has been designed to equip you with the essential mental skills needed to succeed.

Winning Mindset digital learning programme

Personal Performance Benefits

Each day's personal coaching insight delivers a powerful success strategy direct to your phone or tablet:

  • Understand how to perform better under pressure
  • Recover quicker from setbacks and criticism
  • Develop more belief and confidence in your skills
  • Make more impact in less time
  • Stay motivated when things get tough


Additional Professional Benefits

Many of the skills and techniques you’ll learn in the Winning Mindset Programme are valuable life skills but there are additional benefits for your career:

  • Enhance your professional reputation
  • Fast track your skills for potential promotions
  • Have strategies to deliver your career-best results
  • Bring innovative new ideas into your team
  • Gain fresh ideas from like-minded people


Winning Mindset learning programme

Trusted by Leaders

Hear what people from a range of organisations have to say about the impact of Sporting Edge programmes.

Mark Spellman


Mark Spellman, Global MD

Lucy Giles

Sandhurst Royal Military Academy

Lieutenant-Colonel Lucy Giles


To enrol for the five-minute a day programme commencing 12 June 2017, please select below to proceed.

The Winning Mindset Programme


For 1 x person

Perfect for ambitious entrepreneurs, business leaders or sports coaches.


Per Person (Ex. 20% VAT)

The Winning Mindset Programme

Small Team

For up to 5 team members

Perfect for small teams looking for fresh ideas to improve performance.


Total Cost (ex. 20% VAT)

The Winning Mindset Programme

Large Team

For up to 10 team members

Perfect for larger teams, leadership or talent cohorts.


Total Cost (ex. 20% VAT)

Need help convincing your boss?
Download our Justification Letter →

Questions or Purchasing Assistance
For other buying options, or if you simply require help purchasing, please contact us:
Tel 01858 414214 or email

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What is the Winning Mindset Programme?
The Winning Mindset Programme is a 30-day coaching programme curated by leading performance expert Jeremy Snape. Combining authentic storytelling, cutting edge research and powerful video insights from sports champions and elite performance experts Jeremy coaches you how to think like a pro, feel more confident and deliver your best-ever performance. Topics include your personal drive, performing under pressure, confidence, focus, resilience, energy management and the learning mindset.
What will the Winning Mindset Programme do for me?
Everything you are and everything you have achieved reflects your fundamental beliefs about what you believe is possible. Imagine what could you achieve if you had the mindset of an elite athlete and the backing of the world's best coaches...

The programme will help you to think differently and learn new strategies to help you at work and in your personal life – such as reaching for a promotion or new career, attaining higher performance goals, or increasing your confidence and coping skills to deal with change and uncertainty.
Who is Jeremy Snape?
A former England cricketer turned international coach, Jeremy Snape’s knowledge of the high performance mindset is unparalleled. His story, approach and research is unique — from Premier League football to the Olympics, he has interviewed some of the world’s most successful athletes and coaches to discover their winning insights. Jeremy has worked with some very successful corporate clients, including Barclays, BMW, Unilever, Sky, Deloitte, KPMG, MundiPharma, Societe General, delivering team culture, leadership and executive coaching programmes. On the sporting front Jeremy has held roles as Performance Coach to the South African Cricket Team as well as Shane Warne's victorious Rajasthan Royals in the Indian Premier League. His current sports clients include Crystal Palace FC and the England Rugby team. Rapidly becoming one of the most recognised names in sport psychology, Jeremy is regularly interviewed by national newspapers, Sky Sports and BBC Radio 5 Live.
Who are the Winning Mindset experts?
Experts include World champions, coaches, and thought leaders from the worlds of sports and athletics, neuroscience and behavioural science, psychology and medicine, entertainment, the military, and communications. Individuals such as, Mo Farah, Sir Dave Brailsford, Boris Becker and Dame Sarah Storey share their tips, secrets and techniques with you. With over 50 contributors sharing their powerful lessons and practical tool, you’re sure to be inspired.
What information is required to enrol?
When you buy the programme, we will automatically send you an online enrolment form to complete. This form will ask you to provide your contact details and some personal information about you, such as the industry you work in and your job title. You will also be asked to complete an online diagnostic so that you have a reference point against which to measure your progress.

Once we have your details we will set you up on the programme, giving you access to the online programme dashboard and sending you a starter pack.
When is the start date?
The Winning Programme starts on 24 April and ends on 2 June 2017. At the end of the programme you will have access to the Winning Mindset dashboard until 2 July 2017.

Before the programme starts you will be invited to participate in an orientation webinar hosted by Jeremy. A recording of the webinar will be made available on the dashboard should you be unable to attend.
When will I receive my login?
You will receive your login to the Winning Mindset dashboard once we have received your enrolment details. This will be sent by email.
How much time per day does the programme take?
The Winning Mindset programme has been designed so that you can spend as little as five minutes per day watching the video insights. If you want to delve deeper in to the daily topics, then you can choose which supplementary material you want to read or activities you want to complete.
I’ve got a promotional code, how do I use it?
You will be asked for a promotional code when you are completing the purchase.
What if I change my mind?
After purchasing the programme, you will have a 14-day cooling-off period. If you log on to the Winning Mindset dashboard within the 14-days, the remaining days will be forfeited and you will have entered a binding contract with Sporting Edge.
What are the browser and device requirements?
The system works with all popular browsers and devices, across desktop, tablet and mobile.
Do I need to download an app?
No you do not need to download an app. Our app is "native" - it runs in your browser.
What countries is the programme available in?
The Winning Mindset programme is available worldwide.
Is the programme available in different languages?
The programme is currently available in English only.