Our approach doesn't start with books or theories, it starts with real life. We've interviewed Olympic and Paralympic gold medallists, World Cup winning coaches, Grand Slam tennis champions and top F1 teams to gain a true emotional understanding of elite performance.
And it goes beyond sport. We've also interviewed artistic directors, actors and military leaders. These fascinating insights are the foundation of our approach - their doubts, their coping skills and the mindset that helps them deliver success time after time.