The Winning Mindset

Sporting Edge is a unique performance consultancy that fuses exclusive insights with world-class services to give leaders, teams and organisations a competitive edge.

Learn about our approach

High Performance Development
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Insights

Our approach doesn't start with books or theories, it starts with real life. We've interviewed Olympic and Paralympic gold medallists, World Cup winning coaches, Grand Slam tennis champions and top F1 teams to gain a true emotional understanding of elite performance.

And it goes beyond sport. We've also interviewed artistic directors, actors and military leaders. These fascinating insights are the foundation of our approach - their doubts, their coping skills and the mindset that helps them deliver success time after time.
AP McCoy

Sir Dave Brailsford CBE

Manager, Team Sky Cycling
Annabel Croft

Annabel Croft

Former Tennis Champion
Sir Mo Farah CBE

Sir Mo Farah CBE

4 x Olympic Gold Medallist, Athletics
Tara Swart

Dr. Tara Swart

Neuroscientist
Sue Campbell

Baroness Sue Campbell

Former Chair, UK Sport
Ade Adepitan

Ade Adepitan MBE

Paralympic Medallist, Basketball
Lord Coe

Lord Coe

Chairman, British Olympic Association
Amy Williams

Amy Williams MBE

Winter Olympic Champion, Skeleton
02
 

Proven

We combine these personal insights with the latest thinking from the fields of science and performance psychology. We consult with leading neuroscientists, behavioural psychologists and communications experts to ensure our approach is balanced, objective and reliable.

Sporting Edge
03
 

Strategic

We don't just inspire you, we work with you. Our learning frameworks move beyond a quick fix, they provide practical tools and strategies to create sustainable high performance in your organisation.

From engaging keynotes and workshops to executive coaching and digital learning, our services allow you to choose the delivery format that fits with your culture and requirements.

Explore our Services
04
 

Trusted

From the locker room to the boardroom, we're trusted by a diverse range of businesses and organisations.

Sky

Deloitte

BMW

Centrica

Cricket South Africa

FT

RBS

BT

LMA
Incisive Media

VIEW ALL CASE STUDIES

"High performance is about managing emotions so that people can perform at their best under pressure."

Sir Dave Brailsford
Team Director, Team Sky Cycling