success story – bespoke programme


A mid-sized pharmaceutical business was looking for a cultural and strategic transformation and chose Sporting Edge as their mindset and culture partner for this crucial multiyear project.


Services provided:
Bespoke projects

“I regard Jeremy and Sporting Edge as one of the key ingredients in the successful transformation that our organisation has undergone over the past few years.”

Alberto Martinez — International Leader, Pharmaceuticals

The Challenge


The UK-headquartered pharmaceutical company with global revenues of $3.4bn and employs over 8,500 staff. With one of their major licensed drugs coming off patent, the business needed to undergo a strategic transformation. Alberto Martinez, CEO, engaged Sporting Edge to inspire a change in mindset, behaviour and culture across the business to ensure that the new strategy and operating model was successful. The company redefined its purpose statement as part of the transformation and wanted to enhance its clarity and emotional engagement to drive improved performance.


The Solution


Our support initially began with Jeremy Snape designing and delivering high-impact workshops and conference speeches to showcase ‘The Winning Mindset’ needed across the business. This acknowledged the need for resilience and communication through the change and a new style of leadership, which empowered individuals and teams to collaborate and grow. Integrating these high-performance principles into the recruitment, engagement and reward initiatives brought the organisations’ values to life. With a creative blend of coaching, events and Sporting Edge’s digital content, these powerful coaching interventions delivered a sustainable impact. Jeremy also created an inspirational framework for the company’s new purpose statement by delivering a series of bespoke interactive workshops across the global community.

The Result


Sporting Edge has delivered face-to-face and digital interventions across the company’s global network and left senior leaders with a toolkit to keep the business inspired and aligned through the next phase of the company’s growth. 2018 was a record year for the business, and the CEO commented on Sporting Edge’s role: “Jeremy and Sporting Edge are one of the key ingredients in our successful transformation; I would recommend them to any organisation that requires a change in mindset; they are about impact.”

Related Case Studies

“We commissioned Sporting Edge to create a bespoke online self-development programme for 1400 students as part of Santander Universities initiatives.”

Matt Hutnell — Director, Santander Universities UK