success story – Webinar


The business were looking for an inspirational webinar from an external thought leader to kick off their global conference for 700 delegates to include digital content, which would maintain the motivation for several months after the event.

Services provided:
Digital Content
Mindset Toolkit

“Jeremy’s ability to simplify a complex subject was inspirational”

Kristoffer Larsen PhD — Global Director, AstraZeneca

The Challenge


Launching and embedding a L&D transformation programme to over 700 delegates around the world.

The Solution


Created a unique webinar experience for the global audience – blending psychology, human storytelling and interactive elements.

To facilitate long-term professional development, we provided individuals with curated digital content insights on key topics and themes.

The Result


“Jeremy’s ability to simplify a complex subject was inspirational. Working in a multinational business makes communication harder, but he managed to make the messages personal to each individual to give them motivation and clarity. The video insights from Sporting Edge’s research are fascinating – in particular the videos from Formula 1 and the All Blacks are powerful case studies of alignment and the power of purpose.”

Related Case Studies

“The partnership with Sporting Edge is really important for us because they offer to us content which we wouldn't be able to capture ourselves.  Sporting Edge is producing high quality bite-sized digital content which fulfils key learning needs”

Andy Lancaster — Head of Learning & Development, CIPD

“Jeremy’s webinar was excellent — I would recommend Sporting Edge to anyone looking to transform their culture and organisation in order to build the next level of high performance teams.”

Frank Vorrath — Vice President, Service Delivery EMEA & APAC, Gartner Supply Chain