success story – Digital Content


As online learning continues to grow in popularity, the challenge organisations face is not how to deliver content but having time and resource to create content. Using Sporting Edge, the CIPD have continually expand their learning environment through a seamless tech integration.

Services provided:
Digital Coaching Programmes
Digital Content

“The partnership with Sporting Edge is really important for us because they offer to us content which we wouldn't be able to capture ourselves.  Sporting Edge is producing high quality bite-sized digital content which fulfils key learning needs”

Andy Lancaster — Head of Learning & Development, CIPD

The Challenge


CIPD produces digital programmes that are accessed worldwide. Their challenge was to find high quality content that fulfilled current learning trends (relevant, bite sized, and accessible content) and could be deployed easily by busy people within the workplace.

With the traditional learning model no longer being viable and with around 42% of workers accessing online content in their own time from sites such as You Tube, CIPD needed a new learning and delivery model that incorporated video.

The Solution


CIPD partnered with Sporting Edge to curate and incorporate video content that they were not able to collect themselves.

The Result


CIPD have incorporated video content from Sporting Edge’s Mindset Toolkit into their online membership hub ‘The Future of HR and Learning’ for the last three years.

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