success story – keynote

Société Générale

Société Générale commissioned Sporting Edge to design and deliver a bespoke keynote speech to conclude their international conference in Paris.

Services provided:

"Sporting Edge delivered a very thought provoking keynote speech to our senior team, demonstrating the powerful shared mindset between sporting and corporate athletes. A fantastic finale to our global seminar."

Michael Cohen — Head of Coverage and Investment Banking, Société Générale

The Challenge


Société Générale approached Sporting Edge to support their senior leadership event in Paris with a keynote speech that would engage a senior international audience. As a sponsor of both the World Cup Rugby 2015 and the Olympic Games in Rio 2016, high performance sport is a key association for the bank who pride themselves on the strength of their teamwork.

The Solution


Sporting Edge founder Jeremy Snape created a one hour presentation which drew parallels with the key business objectives of this global team which was brought to life by Sporting Edge’s unique research.

With key themes around resilience and driving agility, this inspiring session drew on video insights from the psychology of the Tour De France, World Cup Rugby coaches and showcased how the South African Cricket Team have sustained their success through developing a world class team culture.

The Result


Jeremy’s ability to summarise the key themes across the conference showed his unique ability to tailor his message and apply it to specific situations. It was the perfect inspirational end to the event and the video insights he shared left a lasting impression.

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