Episode 34

Purpose and Performance

“Purpose becomes potent when it is translated from an emotional promise to a tangible set of behaviours.”

We hear the word ‘Purpose’ a lot, and its intangible nature makes it tricky to apply in a practical way throughout an organisation. Today I explore what you can do to identify your ‘why’ – and stay true to it for the long-term.

Learn how to translate purpose into real-life stories, from the likes of best selling author James Kerr and Professor of Organizational Behavior at London Business School Tammy Erickson. Strategic Advisor Mike Barry and VP of Cirque Du Soleil Bernard Petoit discuss the customer’s mindset and being aligned with your audience. 4-time Olympic gold winner Sir Matthew Pinsent reveals the questions to ask yourself.

With the rise of purpose-driven organisations, having a sharp focus on something that extends beyond individual ego is a priority. It’s a promise to our communities, environment and future societies.

Next Episode:

“When you can control your mindset and fear – it opens the golden door of performance.”

Listen to: Boris Becker
Episode 35

Boris Becker

With our eyes glued to Wimbledon this year, I explore some of the rare insights and coaching philosophies from one of tennis’ most successful players – Boris Becker. As the German former world No. 1 professional tennis player, he was successful from the start of his career, winning the first...


33 min